Downtown Saratoga Springs



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Downtown Spa City Gets Branded!
New Downtown Saratoga Springs Marketing Initiative Announces Branding Campaign

SARATOGA SPRINGS NY—September 10, 2008—The Downtown Saratoga Springs Marketing Initiative, a new collaboration of downtown retail and restaurant owners, working in partnership with the Saratoga County Chamber of Commerce, Saratoga Downtown Business Association, Saratoga County Convention & Tourism Bureau, Saratoga.com, Saratoga Springs City Center and the Downtown Special Assessment District collectively unveiled an image campaign this month to brand downtown Saratoga Springs as the premier, year round shopping and dining destination.

“Downtown Saratoga Springs offers so many wonderful reasons to come here,” said Tim Holmes, owner of Wheatfields Restaurant and Bar and spokesperson for the Downtown Saratoga Springs Marketing Initiative (DSSMI). “We’ve got locally-owned specialty retail shops, independent fine dining, art galleries, museums, and parks. It truly is a special place with so many things to discover year round again and again.”

The DSSMI announced plans to distribute promotional posters, tee shirts and totes around the community as well as run several monthly contest drawings for downtown prize packages throughout the year. Contest entry forms will be available at participating businesses in downtown Saratoga Springs as well as on the group’s new website: www.DowntownSaratogaSprings.com.

In July 2008, the DSSMI held a wildly-successful walking tour to educate the staff of downtown retailers and restaurants about the assets of downtown Saratoga Springs.

A public press conference to discuss further details and goals of this new marketing initiative is scheduled for 2:00 pm on September 10, 2008 at the Carousel in Congress Park, Saratoga Springs. For more information, please contact Tim Holmes at 518-587-0534 or visit www.DowntownSaratogaSprings.com.

About Downtown Saratoga Springs Marketing Initiative:
The Downtown Saratoga Springs Marketing Initiative (DSSMI) was founded in April 2008 as a collaborative grassroots effort to establish and maintain a consistent brand for the unique downtown section of the City of Saratoga Springs NY with the sole vision of making downtown a year round destination. The DSSMI is comprised of various business owners and sponsors with the support and inclusion of area groups that have a vested interest in downtown Saratoga Springs, including the Saratoga County Chamber of Commerce, Saratoga Downtown Business Association, Saratoga County Convention & Tourism Bureau, Saratoga.com, Saratoga Springs City Center, Downtown Special Assessment District and The City Council of Saratoga Springs.

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